At the top of the goal hierarchy is the mission – the organization’s reason for existence. The mission describes the organization’s values, aspirations and reason for being.
-The formal mission statement is a broadly stated definition of purposes that distinguishes the organization from others of similar types. A well designed mission statement can enhance employees’ motivation and organizational performance. The content of a mission statement often focuses on the market and customers and identifies desired fields of endeavour. Some mission statements describe company characteristics such as corporate values, product quality, location of facilities and attitude toward employees. Mission statements often reveal the company’s philosophy as well as purpose.
-Broad statements describing where the organization wants to be in the future are called strategic goals. They pertain to the organization as a whole rather than to specific division or department. Strategic goals are often called official goals, because they are the intentions of what the organization wants to achieve.
Top managers are typically responsible for establishing strategic goals n plans that reflects a commitment to both organizational efficiency n effectiveness.
-Strategic plans define the action steps by which the company intends to attain strategic goals. The strategic plan is the blueprint that defines the organizational activities and resources, allocations in the form of cash, personnel, space, and facilities required for meeting these targets. Strategic planning tends to be long term and may define organizational action steps from two to five years in the future. The purpose of strategic plans is to turn organizational goals into reality within that time period.
-The formal mission statement is a broadly stated definition of purposes that distinguishes the organization from others of similar types. A well designed mission statement can enhance employees’ motivation and organizational performance. The content of a mission statement often focuses on the market and customers and identifies desired fields of endeavour. Some mission statements describe company characteristics such as corporate values, product quality, location of facilities and attitude toward employees. Mission statements often reveal the company’s philosophy as well as purpose.
-Broad statements describing where the organization wants to be in the future are called strategic goals. They pertain to the organization as a whole rather than to specific division or department. Strategic goals are often called official goals, because they are the intentions of what the organization wants to achieve.
Top managers are typically responsible for establishing strategic goals n plans that reflects a commitment to both organizational efficiency n effectiveness.
-Strategic plans define the action steps by which the company intends to attain strategic goals. The strategic plan is the blueprint that defines the organizational activities and resources, allocations in the form of cash, personnel, space, and facilities required for meeting these targets. Strategic planning tends to be long term and may define organizational action steps from two to five years in the future. The purpose of strategic plans is to turn organizational goals into reality within that time period.
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