Wednesday, February 5, 2014

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descriptive research

One of the goals of science is description (other goals include prediction and explanation).  Descriptive research methods are pretty much as they sound — they describe situations. They do not make accurate predictions, and they do not determine cause and effect.

There are three main types of descriptive methods: observational methods, case-study methods and survey methods. This article will briefly describe each of these methods, their advantages, and their drawbacks. This may help you better understand research findings, whether reported in the mainstream media, or when reading a research study on your own.


Observational Method
With the observational method (sometimes referred to as field observation) animal and human behavior is closely observed.  There are two main categories of the observational method — naturalistic observation and laboratory observation.

Case Study Method
Case study research involves an in-depth study of an individual or group of indviduals.  Case studies often lead to testable hypotheses and allow us to study rare phenomena.  Case studies should not be used to determine cause and effect, and they have limited use for making accurate predictions.  

Survey Method
In survey method research, participants answer questions administered through interviews or questionnaires.  After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly.  Questions should be written so they are clear and easy to comprehend.

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