Thursday, February 13, 2014

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Groups Cohesiveness

  Cohesiveness

1.   Groups differ in their cohesiveness, “the degree to which members are attracted to each other and are motivated to stay in the group.”

2.   Cohesiveness is important because it has been found to be related to the group’s productivity. (See Exhibit 8-7).

3.   The relationship of cohesiveness and productivity depends on the performance-related norms established by the group:

• If performance-related norms are high, a cohesive group will be more productive.

• If cohesiveness is high and performance norms are low, productivity will be low.

4.   How to encourage group cohesiveness:

• Make the group smaller.
• Encourage agreement with group goals.
• Increase the time members spend together.
• Increase the status of the group and the perceived difficulty of attaining membership in the group.
• Stimulate competition with other groups.
• Give rewards to the group rather than to individual members.
• Physically isolate the group.

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