Impression management
In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction (Piwinger & Ebert 2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.
Self-presentation
While impression management and self-presentation or giving Face are often used interchangeably, some authors have argued that they are not the same. In particular, Schlenker (1980) believed that self-presentation should be used to describe attempts to control ‘self-relevant’ (pp. 6) images projected in “real or imagined social interactions’. This is because people may manage impressions of entities other than themselves such as businesses, cities and other individuals (Leary & Kowalski 1990).
In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction (Piwinger & Ebert 2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.
Self-presentation
While impression management and self-presentation or giving Face are often used interchangeably, some authors have argued that they are not the same. In particular, Schlenker (1980) believed that self-presentation should be used to describe attempts to control ‘self-relevant’ (pp. 6) images projected in “real or imagined social interactions’. This is because people may manage impressions of entities other than themselves such as businesses, cities and other individuals (Leary & Kowalski 1990).
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