A niche is a focused, targetable part of the market. You are a specialist providing a product or service that focuses on specific client group’s needs, which cannot or are not addressed in such detail by mainstream providers.
However, it is important to understand that there is a difference between your niche and your target market:
Your target market is the specific group of people you work for e.g. women in the City, dog owners, creative female freelancers, ceramic collectors, brides to be, outdoor galleries.
However, it is important to understand that there is a difference between your niche and your target market:
Your target market is the specific group of people you work for e.g. women in the City, dog owners, creative female freelancers, ceramic collectors, brides to be, outdoor galleries.
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