Kelley says we use three types of information. (NOTE: The Kelley theory is not just limited to the persuasiveness of spoken communication - it applies to attributions for any behavior.)
1. Consensus - Do all or only a few people respond to the stimulus in the same way as the target person. Consensus asks about generalization across actors.
2. Distinctiveness - does the target person respond in the same way to other stimuli as well? This asks about generalization across situations.
3. Consistency - does the target person always respond in the same way to this stimulus? This asks about generalization across time.
1. Consensus - Do all or only a few people respond to the stimulus in the same way as the target person. Consensus asks about generalization across actors.
2. Distinctiveness - does the target person respond in the same way to other stimuli as well? This asks about generalization across situations.
3. Consistency - does the target person always respond in the same way to this stimulus? This asks about generalization across time.
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